Experiencing Tata Steel UK’s proposed Electric Arc Furnace in Virtual Reality was the major attraction for visitors to the biggest and best exhibition for the UK metals industry at Birmingham’s NEC this year.
Customers, journalists, politicians and industry experts queued up to try on a headset and see first-hand what the 3 million tonne per year arc furnace will look like in situ, at UK Metals Expo 2024
Marketing Communications Manager Carlo di Terlizzi said: “Everyone who tried on the virtual reality headset was blown away by what they could see. The experience allows people to view the arc furnace from different angles, and while it’s a representation, it is based on engineering drawings, so it’s pretty true to life.”
Tata Steel was literally at the centre of this year’s UK Metals Expo as the great and good of the industry gravitated to the sponsored networking area, which served not only as a place to meet with customers and industry contacts, but also to share the company’s journey to a decarbonised future.
Tata Steel also provided a huge number of contributors to a vast range of seminars, debates and panel discussions throughout the two days, with Chief Executive Officer Rajesh Nair taking part in a “View form the Top” discussion with Lord Rupert Redesdale, Chairman of UK Metals Expo.
He said: “lt was great to have the opportunity this year to share our decarbonisation plans with such a wide audience, and to reinforce why a green steel future is so important to maintaining a viable steelmaking operation in the UK.”
The event coincided with the new UK Government’s announcement of the formal signing of the £500m Grant Funding Agreement (GFA) as part of the £1.25bn investment in transitioning to low CO2 steelmaking.
Chief Commercial Officer, Anil Jhanji also hosted a reception for over fifty key customers, saying: “It was a chance to extend our gratitude to customers for their continued support as we undertake our restructuring and move forward with our transition.
“It was great to hear that the government announcement gave our customers further reassurance in our plans going forward and in our continuing trusted and collaborative relationships.”
Watch out for the next edition of the SteelCast podcast on the usual platforms and YouTube, as the Communication Team talked to presenters, exhibitors, politicians and industry experts at the show.
About Tata Steel
- The Tata Steel Group has been named one of the most ethical companies in the world, and is among the top producing global steel companies with an annual crude steel capacity of 34 million tonnes.
- Tata Steel in the UK has the ambition to produce net-zero steel by 2045 at the latest, and to have reduced 30% of its CO2 emissions by 2030.
- Tata Steel is the largest steelmaker in the UK with primary steelmaking at Port Talbot in South Wales supporting manufacturing and distribution operations at sites across Wales, England and Northern Ireland as well as Norway, Sweden, France and Germany. It also benefits from a network of international sales offices around the world.
- Tata Steel employs more than 8,000 people and has an annual crude steel capacity of 5 million tonnes, supplying high-quality steel products to demanding markets, including construction and infrastructure, automotive, packaging and engineering.
- Tata Steel Group is one of the world's most geographically-diversified steel producers, with operations and a commercial presence across the world.
Follow us on social media
Categories
For further information